38th Cleveland International Film Festival
Date
March 20, 2014
Client
Cleveland International Film Festival—Client of Type Twenty Seven
Link
Project Description
In 2014, the CIFF held a record-breaking 12-day event by hosting 97,804 patrons (a 4.9% increase from the previous year), screening 186 feature films and 168 short subjects. This year’s campaign focused on the international component by illustrating graphic imagery to represent the 68 countries of origin.
Buildout
Buildout included merchandise, interior and exterior signage, screen graphics, kiosks, advertising and augmented reality—a new interactive feature to bring the print elements to life.
